Your favourite celebrities are getting IV Drip Therapy, but what’s all the fuss about? In the last 5 years, the popularity of non-medical IV Drips has increased massively with an estimated market value of $2.8 billion in 2024. Arguably, with the rise of the influencer era, and an increasingly health conscious population, the younger generations have adopted this luxurious treatment quickly and they’re not slowing down.
Understanding IV Therapy
IV Drip Therapy is when medicine, fluids, vitamins or nutrients are delivered straight into the bloodstream via a vein. Historically, IV drips were only used in hospitals to treat patients with vitamin deficiency and dehydration. Now, you can have an IV to your door in a matter of minutes with nurse on-the-go services like Magenta Home Health. Whether you’ve got a raging hangover or need that mid-week energy boost, there are many IV drips to choose for your symptoms.
Here’s our most popular IVs for your symptoms
Book with our experienced nurses today & have IV to your door in 30 mins – WhatsApp now
Why is the IV trending?
Research by McKinsey and coauthors, found that Gen Z is the most interested generation in wellness spending that is focused on appearance and overall health. With the eldest of Gen Z being 27 in 2024, it’s no wonder the IV Market is ever increasing in this age range too.
A more health conscious population means the push to find innovative and more effective health treatments is at the forefront of the healthcare industry. Not only are we becoming more health conscious, but our desire for quick fixes is also quickly increasing. With the rise of TikTok, short form content, and convenience apps like Deliveroo and Uber, attention spans are decreasing rapidly, and speed is key for emerging brands in the service industry.
At Magenta Home Health, we’ve been striving for a more convenient and speedy service since the beginning! We released a new service which delivers a qualified nurse or Doctor to your door in under 30 minutes to administer your IV treatment. You can easily book through WhatsApp or through our website.
Testimonial
“Thank you Nurse Kirsty! You made me feel really comfortable and I felt totally energized after which I really needed after a long week! I chose the energy drip” – Orla, 24, Dubai
The Future of IV Therapy
The healthcare industry is evolving fast, so what’s the future of IV Drips? Personalized medicine is becoming more and more advanced, because when everyone’s bodies are so different, why is there one medicine to fit all?
The future of IV is tailored drips to fit your exact needs, whether you are dehydrated, lacking specific vitamins or your immune system is low, IV drips will be made to combat these issues with the exact measurements you need – a totally customized experience for you.
Conclusion
So now you know what all the fuss is about, do you think you will try an IV in the future? It’s popularity is certainly not stopping anytime soon with Gen Z in particular booking regular sessions to stay energised, improve their appearance and stay healthy.
Remember when booking any health and beauty treatment to do your research on the company administering the procedure to ensure your safety at all times.
Magenta Home Health has over 20 years experience is healthcare from ICU units to treatments from the comfort of your home. That’s why thousands of nurse on-the-go clients choose us every year for the IV drips!
If you’re interested in prices, or ready to book an appointment then message us on WhatsApp
